The Ocala home seller's guide
Pricing, prep, marketing, offers, and closing, explained simply for Ocala and Marion County homeowners.
1. Price it right from day one
The right price comes from recent comparable sales, the homes you're competing with today, and your home's condition. Overpricing usually leads to more days on the market and price cuts, and buyers notice both.
2. Prep checklist
- Declutter and depersonalize every room.
- Fresh neutral paint where needed; bright lighting.
- Curb appeal: trim landscaping, pressure wash, tidy entry.
- Fix the small stuff: drips, loose handles, burned-out bulbs.
- Gather roof, AC, and permit records, plus any 4-point or wind-mitigation reports. Florida buyers' insurers ask for them.
- Consider a pre-listing inspection to avoid surprises.
3. Marketing that gets seen
Professional photos, a clear listing description, MLS exposure, online and social promotion, and the Keller Williams agent network. Most buyers see your home online first, so the first impression counts.
4. Showings and offers
Be flexible with showings, especially in the first couple of weeks. When offers arrive, compare more than price: financing, inspection and appraisal terms, closing date, and any requested credits. I'll walk you through each one.
Want a hand with this step? I'll walk you through it, no pressure.
5. Closing timeline
Contract signed
Buyer's deposit goes to escrow.
Inspection period
The buyer inspects; there may be repair requests or credits.
Appraisal and loan approval
If the buyer is financing.
Title work
The title company clears liens and prepares documents.
Closing day
Sign, hand over keys, and receive your proceeds.
Want to know your bottom line? Try the cost of selling calculator.
Frequently asked questions
How do I price my Ocala home?
Look at recent nearby sales of similar homes, what's for sale now, and your home's condition. Online estimates are a starting point. Get a free home value and I'll review it with you.
What does it cost to sell a house in Florida?
Common costs are agent commission, documentary stamp tax on the deed (70 cents per $100 of the price in Marion County), title-related fees, your mortgage payoff, and any repairs or credits you agree to. Try the cost of selling calculator.
Do I need to fix everything before selling?
No. Focus on cleaning, decluttering, small repairs, and curb appeal. Bigger items (roof, AC) are worth discussing because Florida buyers' insurers often ask about them.
How long does it take to close?
Many financed sales close in about 30 to 45 days after the contract is signed; cash sales can be faster. Your contract sets the date.
Can I sell and buy at the same time?
Yes. You can sell first, buy first, or line up both closings. We'll map out the timing that fits your situation.
Questions? Talk to a local agent.
Or call (352) 426-7270